Kathryn Corey Interiors

FAQ’s 

Why is staging so popular in the real estate market? 

Today’s real estate market has reached a point of saturation in which median priced homes are even taking longer to sell.   Staging has proven to be an effective marketing tool for both realtors and home sellers.  Also, the internet has changed how buyers shop for a new home.  The majority of buyers are now previewing homes on the internet to determine whether or not they want to tour a home.  So, it is imperative to have quality photos of staged rooms that attract buyers to visit your home.   

When should I have my home staged? 

Ideally, you should have your home staged before it is published on the Multiple Listing Service.  This gives you the greatest opportunity to sell your home quicker and for top dollar.  However, if your house is already on the market it can still be professionally staged for any upcoming realtor tours or open houses.  It has been proven many times that professionally staging a home that has been sitting on the market is the key factor in its sale. 

Why should I hire someone to stage my home? 

The majority of home sellers cannot view their home objectively.  They are not able to see the things that buyers will use to discriminate against their home.  A professional stager will view your home through “buyers’ eyes” so that its positive characteristics can be highlighted with effective staging techniques all the while downplaying any negative traits.  Kathryn Corey Interiors will develop a custom Action Plan of professional staging that maximizes your budget and gives you the best competitive edge in marketing your home. 

How much will professional staging cost me? 

The investment in professional home staging depends on the size of your home and how much staging will be done in your home.  The typical cost of professional home staging is still less than the first price reduction of a home that has NOT been staged.  Kathryn Corey Interiors will work with you to customize an Action Plan that meets your budget. 

Why should I spend money on a house I am leaving? 

A survey of the National Association of Realtors found that homes which sold after being on the market over four weeks sold for 6% LESS than homes which sold within the first four weeks. This is not just a house. This is an investment that you want to maximize its return.  Professional staging is a creative tool that enables sellers to sell their homes faster and for more money.  

Do I still need to stage my house if it is vacant?

Yes, yes and I’m going to say it again, YES!   Here is a startling statistic.  Only 10% of buyers can visualize themselves living in your home when they tour it.  This is even more difficult for empty houses.  That’s one out of every ten buyers that will visit your home.  You want EVERY buyer that visits your house to visualize their lifestyle in your home.  Effective staging techniques will create a feeling of home and leave a lasting impression with your buyers. 

About Home Staging 

Staging is preparing a home to be sold on the real estate market.  It is essentially merchandising your home in a way that highlights its strengths and diminishes its weaknesses only to make an unforgettable first impression with buyers.  In the end, it enables your home to sell for top dollar in the shortest time period. 

The purpose of staging is for buyers to make an emotional connection with your home, as soon as possible.   Staging uses defined techniques that promote a “feel home” atmosphere to buyers as they tour your home.   Eventually, this engages the buyer’s imagination as they see    themselves living in your home.  Now, your home is a “must have” to the buyer. 

Staging is fast becoming a necessary strategy to gain the competitive edge in today’s real estate market.  Statistics show in more ways than one that staging moves buyers to their decision to purchase in a shorter time frame.  Also, statistics show the value in staging and its ability to increase the return of investment in your home.  

Everyday, an increasing number of knowledgeable realtors, builders and developers are reinforcing the importance of staging a property for sale by making it a vital part of their marketing plans.  They have learned it enables them to strongly take the lead over their competitors.  In fact, more and more realtors prefer to take their customers to the homes that have been staged versus the homes without staging.  They look and feel better and it’s easier for their customers to see themselves living in the staged home.  Not to mention, its condition is most likely move-in ready which is less stressful for their customer. 

There are several phases of staging to bring a home from a lived-in condition to one that is a move-in ready showcase.  It is best to start with an in home consultation with a professional home stager in order to discuss your goals and expectations for selling your home.  The initial consultation allows the stager to walk through your home and see it through the eyes of the buyer.  Now, the stager can customize an action plan that that maximizes your budget in a way that successfully delivers those all important first impressions of your home.  

Staging needs can range from an older home that requires repairs and updating to a home builder’s inventory that needs furniture.  Whatever needs exist, one thing is important to remember.  Staging is critical more than ever to gain a strong competitive edge in today’s real estate market. It facilitates a win, win situation for everybody.    Don’t wait until after your home is on the market to consider home staging.  Rather, enter the market with an infinitely appealing home that boasts a “wow” factor and then see what happens.    

Let Kathryn Corey Interiors put their effective home staging techniques to work for you.  Call or email us, today, for a consultation.